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The Whiskas Story

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Just because you didn’t get to go to that awesome conference doesn’t mean that you can’t still watch the lectures! Each weekend, we’ll feature a recommended audio lecture on Audiotuts+.

Innovation North Music Production graduate Samuel Nicholls, aka Whiskas, speaks about his experience of working in the music industry. Samuel has toured in bands and worked as a promoter, manager, producer and record label boss.

Whiskas began promoting bands by setting up Transmission with Andy Roberts, putting on bands that included The Artic Monkeys, Good Life and The Subways. The success of the partnership evolved into record label, Dance to the Radio. The Leeds-based label has released records by artists including The Pigeon Detectives, Grammatics, Forward Russia and iLIKETRAiNS. Whiskas is also the guitarist in Forward Russia and has gigged extensively around the world.

Whilst studying towards his Music Production masters, Whiskas has been able to develop his own production style and has utilised this to produce bands whilst based at The House of Mook. With the desire to understand and learn more about the producing roles, Whiskas' final masters project was entitled 'The Function & Sustainability of Artist as Producer and Performer', which has enabled him to creatively produce music for artists including Mi Mye and Duels and he is currently working on his solo project, Honour Before Glory.

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